POHUTUKAWA - A1 POSTERS & SEED PACKETS

Information Design Project - Threatened Species

POHUTUKAWA - INFO CARDS

POHUTUKAWA REPORT

Project Crimson
Department of Conservation

An Info design booklet for my University Studies.

Please click on the link to view a slideshow of the book in its entirety.
http://eh-design.posterous.com/info-design
Quality is terrible! will fix asap.

NB://  Text and findings (shown in two visible pages) are that of Dr Gordon Hosking, taken from his 1989 and 1999 surveys. (I have produced the information graphics to complement his existing report).

A big thank you to Project Crimson - Special thanks to Gordon Hosking and Caroline Wallace for all their help, time and expertise!

MINI AD CAMPAIGN

Art Direction Project for MINI
Campaign: "Unfold to New Adventures"

Product: MINI's new foldable Mountain Bike.
SMP: An SUV in the boot of your Mini.
T/A: Current Mini owners or potential buyers.

--------------------

second ad unfolds from the boot.

--------------------

boot unfolds, opening up an adventurous NZ landscape

All photos of the MINI Cooper were taken by moi.

A COLLECTIVE INTELLIGENCE

A very quick poster design for our 'Major-Project' Group's Research Question. 
This A1 poster design has multiple layers which contribute to one another, forming A "COLLECTIVE INTELLIGENCE"

Our research investigates how brands can use web-based platforms as powerful marketing tools to construct communities within a digital and/or physical domain, thus enhancing a sense of brand loyalty.

POEM INTERPRETATION - 'WHO CARES?'

For an art direction creative piece, we were to take a section of a poem given to us and interpret it in a way relevant to oneself. I chose the line 'who cares?' - and related it back to the naivety of my childhood. I used to spend hours upon hours of time playing and creating in the rumpus room or at kindy. I had no troubles or cares in the world. Ignorant Bliss - I like to refer to it as. Sometimes I wish that I could go back to those times when I didn't care as much...

EARTH HOUR 2010

Massey University in unison with Earth Hour:
"Eco-Innovations Project 2010".
Groups had to come up with an innovative concept around sustainability.



We were given 3 days -- WE WON

www.wwf.org.nz/earth_hour/eco_design_competiton/ 
www.thebigidea.co.nz/grow/tips-tools/2010/mar/67625-earth-hour-eco-innovations



Our concept was creating a sustainability aisle in the supermarket (or even a whole supermarket) that encouraged the use of refills.

"No frills, Just refill." With some social innovations to the way we purchase milk at our local supermarket we could cut back the carbon emissions of plastic bottle production and transport miles. Introducing a self-service milk station that brings back glass bottles that are 100% reusable and recyclable into supermarkets.

Group Members: Me, Karl, Garth, Grace and Jo.