A COLLECTIVE INTELLIGENCE

A very quick poster design for our 'Major-Project' Group's Research Question. 
This A1 poster design has multiple layers which contribute to one another, forming A "COLLECTIVE INTELLIGENCE"

Our research investigates how brands can use web-based platforms as powerful marketing tools to construct communities within a digital and/or physical domain, thus enhancing a sense of brand loyalty.

POEM INTERPRETATION - 'WHO CARES?'

For an art direction creative piece, we were to take a section of a poem given to us and interpret it in a way relevant to oneself. I chose the line 'who cares?' - and related it back to the naivety of my childhood. I used to spend hours upon hours of time playing and creating in the rumpus room or at kindy. I had no troubles or cares in the world. Ignorant Bliss - I like to refer to it as. Sometimes I wish that I could go back to those times when I didn't care as much...